A new campaign to boost Spanish tourism has been launched. The “I need Spain” campaign was launched by the Tourist Board and it is hoped, will bring more visitors to Spain this year.
The new campaign features Spanish celebrity chef Ferrán Adriá who is seen an a poster, juggling fruit with the caption “Art here is not only in museums.” Other celebrities to take part are Gisela Pulido, six times World Kitesurfing Champion, the national Basketball team, the MotoGP team and, interestingly, the Spanish players from Liverpool FC.
Tourism chief Joan Mesquida said this week that the objective of the campaign is to consolidate Spain’s position as the leader in holiday tourism. The campaign aims to underline Spain as one of the best destinations worldwide while highlighting the diversity of what is on offer.
The Spanish lifestyle, personality and way of life feature strongly as themes throughout the campaign. It is hoped that Spain’s image will be strengthened in countries where it is currently weak – China, the US, India and the Middle East, as well as South America.
The Government hopes that the new adverts will be seen by 400 million people in over 40 countries worldwide.
The new campaign takes the place of the “Smile, you’re in Spain” campaign which has been running since 2005.