There were celebrations this weekend in Benijofar as the town held its twoday ‘Jornadas del Comercio’ on Saturday and Sunday. There were banners at every entrance point to the town announcing the celebration and residents and visitors followed them to the heart of the action.
The small clothes and crafts markets held hidden delights with crepes and sweets among the favourite treats to be tried. The jewellery stalls, as always, drew a crowd as the dress rings were tried first on one finger, then another.

Just round the corner was a row of small marques housing the wares of a number of local businesses everything from lingerie to paintings and electrical to furniture was on display with owners present and happy to talk about their products and services.
As with any fiesta it was the refreshment and entertainment area that attracted most people, and there was barely a spare table all day. Drinks and tapas flowed freely and parents were able to sit, relax and enjoy the atmosphere whilst the children played in clear view on the bouncy castles.
Throughout the day a traditional passacaglia band would spontaneously burst into action, delighting the crowd with amusing songs and up beat tunes. As the night wore on the crowd evolved from families and older residents to include the younger ones of the town who were entertained by the town’s very own rock band Blank Page. In the best Spanish style the music played into the evening and everyone was soon in a party mood.
It is hoped that the Trade Fiesta, organised by the Town Hall and the local business development agency will promote the businesses in the town and encourage people to visit on a regular basis. /p>